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Jastuk
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Jastuk is a furniture manufacturing company in Euro Truck Simulator 2 that operates in Albania, Bosnia and Herzegovina, and Serbia.
Summary
Development
“ | JASTUK, a furniture factory, will expand its presence in the Balkan countries. Since the name "Jastuk" means "pillow," I focused on incorporating pillow shapes during the logo design process. Initially, I envisioned JASTUK as a playful brand that aims to evoke friendly associations and build trust with customers looking to furnish their homes. As you can see in the logo versions, there are fun pillow shapes, and dots have been added to the letter "U" to create the appearance of a smiling face. The first logo versions used a yellow and purple color palette. However, I later opted for a completely different approach, giving JASTUK a luxurious touch. I switched to a monochromatic color scheme and chose an elegant font. That's when I realized JASTUK should exude gracefulness and a calming vibe rather than playfulness and vibrancy. |
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~ SCS Software's blog[1] |
Operations
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With High Power Cargo Pack DLC:
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Trivia
- 'Jastuk' in Serbo-Croatian translates to "pillow".
Media
Gallery
References
- ↑ SCS Software, West Balkans - Industry Brands, 2023-07-19 (accessed 2023-07-19)