Dynamic Billboards

Dynamic Billboards

Dynamic Billboards are rotating images and flashy content normally electronically illuminated advertisements that were introduced in American Truck Simulator in Update 1.46.

Summary

Dynamic Billboards were introduced as a showcase to show truck drivers updates such as new trucks, promotions on World of Trucks events and real-life advertisements.

“	The introduction of Schneider National's recruitment campaign further builds upon this vision. That is why when Schneider National approached us with their desire for us to help them with their recruitment campaign, we were excited to collaborate since it presents something new and also allows us to assist the need of the trucking industry in general considering the current shortage of skilled professionals. As one of the leading logistics companies in the US, Schneider National's reputation and legitimacy are unquestionable. We saw this partnership as a chance to embark on a new journey and conduct experiments that could potentially have a positive impact and we are grateful to Schneider National for this opportunity. We respect your gaming experience and want to ensure that it remains enjoyable and immersive. We believe that featuring industry-related content within the game can be both relevant and beneficial. Besides, with countless players passing by our in-game billboards, who knows? Someone might stumble upon a recruiting sign, prompting them or their friend to consider a job application at Schneider National or perhaps contemplate a career in the trucking industry. For now, we have chosen ATS as the testing ground for these dynamic billboards. By starting with English-only content, we can focus on refining the experiment without the complexities of localization. Together, we can create a more immersive and purposeful in-game world, and we’re immensely excited to see where this partnership will take us in the future.	”
	~ Description of Billboards by SCS Software

Media Press

• The Dynamic Billboards caught some media attention from PC Gamer , Games Radar and Washington Post with the discussion of injecting real-world advertisements to in-game players. It was even featured on NewsNation and LinusTechTips podcast called 'The WAN Show' on the episode that was aired on June 16th, 2023 .

Release History

• Introduced 'Swift Transportation'
• Introduced 'Schneider National'

Trivia

• Schneider National was the first real company to be featured in-game as a recruitment campaign.

Media

Gallery

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  Schneider 1

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  Schneider 2

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  Schneider 3

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  Schneider 4

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  Swift 1

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  Swift 2

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  Swift 3

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  Swift 4